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What are best Lead generation tools for a SaaS based business?

What are best Lead generation tools for a SaaS based business? Please suggest.

12 Replies

Katie Pang
0
0
Katie Pang Entrepreneur • Advisor
Financial Advisor at Aegon
What kind of lead generations are you referring to? What is your business?
Gil Allouche
4
0
Gil Allouche Entrepreneur
Founder @ Metadata
Depending on your buyer - the most effective way to generate leads today is inbound marketing. That is, creating a digital asset (ebook, webinar) that educated people for free and then once they know you/your brand - you can try to sell them your product. There are many ways to reach your audience once you have created that asset: - partners who already have a base list (a company that complements your product) - media outlets that your target market consumes (e.g. Inc for entrepreneurs, dbta for data professionals etc) Good luck & happy to help further. Gil Founder at Metadata.io Sent from my iPhone
Sean Power
0
1
Sean Power Entrepreneur • Advisor
Co-founder at Repable
Not really possible to talk constructively about unless you give more details about the kind of Saas business.
Kevin Keadle
1
0
Kevin Keadle Entrepreneur
Account Executive at Amazon Web Services
Depends on your target market and product offering.

With that said, a combination of Marketo for lead generation and Salesforce for your CRM is pretty hard to beat.
Bogomil Pockaj
0
2
Bogomil Pockaj Entrepreneur
Businessman
Use company databases such as SalesForce. I developed a tool that can extract 100s of thousands of leads from SalesForce. Just need a basic SalesForce account for 25 USD/month.

http://bogomil.net/salesforcevideo/demo.html

Bogomil Pockaj
0
2
Bogomil Pockaj Entrepreneur
Businessman
Actually I developed many tools for lead extraction from many different databases.
Ankit Prakash
0
0
Ankit Prakash Entrepreneur
Co-founder at EasySendy Pro, Aritic
ForSaaS based business, the top converting customers come from effective content marketing but again this should be done in a right way. Content Marketing takes time and good investment, this also creates digital asset for you over time.
Affiliate can be other channel which you can leverage.
Apart from this you need to be completely aware about your customer personal and buying behaviour. This help in long term.
Hope my 2 cent will be helpful for you.
Sean Lazenby
1
0
Sean Lazenby Entrepreneur
--
I was the sales manager at a SaaS based company. We used a tool called RS Lead Extractor. We then took those leads and put them into excel sheets and imported them into our CRM. After that I broke down the sales team into two groups. I took one group and had them set appointments for the strong closers on our team. Once the lead showed up for the software tour over gotomeeting, the closers would then try to close them. We found about 1.5% on cold calls to sales. Not great but something to strive for.
Seth Baum
1
0
Seth Baum Entrepreneur
Former CMO at ServiceTitan; Venture-Backed B2B Vertical SaaS Startup Targeting SMBs Nationwide.
Sachin,
Are you referring to what "practices" you should employ (e.g. "inbound marketing") or literally if one should use x product for capturing leads on your website, y product to store those leads, z product to react to triggers and send out automated emails, etc.?
Anil Sharma
0
0
Anil Sharma Entrepreneur
Founder at Collager Inc
I personally discover things through TechTarget. You may check topics on its website and if it covers topic that matches your app.
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