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When should you start a blog for your startup?

This probably depends on the type of company but how soon should one start a blog for a startup? My thought is that it would be helpful to have a blog even before launching a product to garner interest but not sure what are people's thoughts about this.

24 Replies

Anthony Erlinger
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0
Anthony Erlinger Entrepreneur
Cofounder and Director of Engineering at Legal Hero
Sooner the better. Why wait?
Michael Brill
3
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Michael Brill Entrepreneur
Technology startup exec focused on AI-driven products
Take it from someone who is starting the blog a day before we launch. START NOW!!!
Orion Willow Parrott
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Orion Willow Parrott Entrepreneur • Advisor
Founder and CEO, Lendsnap YC S16. We're hiring!
There are some trade-offs of course in that it takes time. One of the biggest problems founders and start ups face is obscurity. The more you can get your name out there, the better.
Samik Raychaudhuri
3
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Samik Raychaudhuri Entrepreneur
Machine Learning on Big Data, [24]7 Inc.
The answer to 'Why wait?' is probably that there are hundreds of other things that you need to do for the product itself. Consider the fact that your blog is going to be a product as well, or at least a sub-product, which needs regular maintenance.

I am not saying don't do it, but I am just probing to find out what the author originally asked: is there a optimal time to launch the blog?

Alan Peters
3
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Alan Peters Entrepreneur
VP Product and Technology at BusinessBlocks
You can start it before the product like you said. You can have an audience, credibility and search engine visibility ready to go. Your blog could be your MVP.
Jose Galindo
0
0
Jose Galindo Entrepreneur
Founder at MoneyMio
Thanks for all the feedback. It's seems that a blog can be a low cost (initially) and powerful form of marketing that can start to create familiarity with the company/product. Point taken though that it is a drain on resources but it ultimately needs to be done. Agree on an early start.
Jessica Alter
2
0
Jessica Alter Entrepreneur • Advisor
Entrepreneur & Advisor
I agree with Alan and Samik. Can be hugely valuable for building a brand and SEO but a) decide what you want it to do - newsletter conversions? shares? b) do it regularly, one blog a month really not going to do much and c) keep it focused on your target.
Christopher BYRNE
2
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Christopher BYRNE Entrepreneur
CEO
@Jose Start today, even if to promote your personal brand. A good place to start is on Linkedin posts or Medium so your connections can learn first. When blogging on your own site, make sure the platform says quality, not easy.
Doc Kane
1
0
Doc Kane Advisor
Alliance Manager/Marketing Communications Manager at RevenueWell / Ghostwriter
It's definitely wise to begin early. Most importantly, map out the content you're going to be speaking about ahead of time so you're not stuck without ideas, and set a timeline for getting things online. Without dates and a plan, it'll all just be wishful thinking. Good luck, Jose!
Jennifer Fortney
3
0
20+ years’ experience in PR & marketing comms; Founder of Cascade PR, Chicago firm for small business & startups.
These are all great comments.

It's a wonderful opportunity to create some buzz and also kick start search to your website. Share it on social media or direct them to the blog for exclusive information on your launch.


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