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How do I find out how much mortgage lenders pay for leads/referrals in Cost Per Action (CPA)?

I'm new to affiliate marketing and I don't yet know where to go to find out what mortgage lenders (banks, credit unions, private lenders) are paying to get referrals to them, either CPA or CPC. I know that mortgage lead gen is a well developed field, led by Zillow and LendingTree and that there are lots of markets for mortgage leads. But I don't know how to find these markets or sell into them, OR how to sell leads directly to lenders if such a thing is possible. Anyone have some ideas? Thanks

4 Replies

Angel Colon
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Angel Colon Entrepreneur
Capital Markets Associate at BANQ a division of TriPoint Global Equities
There are a few sites doing this and some apps as well.

I can tell you these groups pay a lot for these leads.

I have done extensive insight into this and even in the p2p space as well there are new and exciting developments.

i like to see what other people are saying about this topic and will add more as it infolds..


Orion Willow Parrott
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Orion Willow Parrott Entrepreneur • Advisor
Founder and CEO, Lendsnap YC S16. We're hiring!
Thank you Angel! Please let me know what "few sites are doing this" as I do not know. That is the essence of my question and I am happy to hear that you know of some sites. But their identity remains a mystery to me.

Also, would you like to share what exciting developments are happening in P2P?

Alex Ermolaev
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Alex Ermolaev Advisor
Founder at TeamCamp
We looked into this a couple of years ago. Price per lead depends on the quality of lead, whether it is exclusive or not, whether it was qualified lead, what is probability of closing it and etc. The mid range price is somewhere around $20, although it varies from $5 to $30 or more, sometimes a lot more. It all depends on how good your leads are and how many of them will get closed. In order to sell leads, you generally need a steady flow of leads from your website/service. Feel free to ping me if you need more information.
Tyler Johnson
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Tyler Johnson Entrepreneur
Account Manager at Exploding Ads
I would recommend going to an offer wall website such as:

www.OfferVault.com
www.oDigger.com
www.AffPaying.com
www.AffBuzz.com

If you're interested in Pay Per Call (telemarketing) mobile lead generation or CPA lead gen let me recommend you to my affiliate network www.OfferYour.com.

We have an extensive offer base of mortgage offers direct from advertisers alike and across various other financial verticals if you are interested in getting started anytime soon.
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