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Mobile apps go to market strategy - good templates?

We're developing a mobile app (productivity category) and working on our go to market plan: defining our audience, preparing content, identifying the relevant media outlets, planning some "hacks" to accelerate growth, and more. There's a lot of very good material available explaining why, what and how, giving solid advice, tips, examples, etc... but I cant find a good "template".

I am looking for a "template" or "checklist" or even better a real example of someone else's "tried and tested plan". Can anyone share this? If possible be specific to a mobile app.

Gazilion thanks :-)

2 Replies

Katie Pang
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Katie Pang Entrepreneur • Advisor
Financial Advisor at Aegon
Can you be more specific? You want a template for your go-to-market plan or a template to identify media outlets? What exactly are you asking for? Would love to help.
Gilad Peleg
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Gilad Peleg Entrepreneur • Advisor
CEO at SecBI
Hi Katie. I want a template for my whole go-to-market plan. I assume that preparing a media list is a part of this plan. Did I get it right?
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