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Recommendations for trade show booths (pop-up displays)

I have no experience whatsoever in trade show pop-up displays, but one brand I've seen over and over is Coyote (for instance: http://www.apgexhibits.com/Coyote-10-Curved-Pop-Up-Display-CMP-p/coy-4x3-c.htm)

They look like the reference brand for pop-up displays but (obviously) sell at a premium. Does anyone have any recommendation for another (cheaper) brand? If not, what makes Coyote unique vs. the knock-offs?

10 Replies

Ted Epstein
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Ted Epstein Entrepreneur
RepreZen CEO, building next-generation API design tools • API-Craft NYC Organizer • ted.epstein@RepreZen.com
I just did my first trade show display a couple of months ago. A marketing consultant I was working with recommended DisplayStar . They turned around a rush order for me, including some help from a designer to compose the final banner layout from the mockup and high-res graphics I provided. Good service, and great-looking results. I was quite happy with them, and personally would use them again. - Ted
Alex Littlewood
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Alex Littlewood Entrepreneur • Advisor
Founder & CEO at Motoroso
I don't have any specific brands to recommend, but I do advise not to try and penny pinch here. Buy quality materials and printing, because in physical environments they really matter. How you invest in design, printing, and display quality will have a dramatic effect on how your brand comes across. Just because something is WAY cheaper, doesn't mean its good for your brand. If you have no familiarity with display or printing, you should definitely seek out a designer with print experience, and ideally tradeshow experience specifically. Trying to educate yourself on printing and materials technologies in a short timeframe will be an exercise in futility (it is far more complex than you can imagine), so seek professional help.

If you think tradeshows are an important place to attract new customers/recruits, do not go cheap in this area.

Also, invest in some sort of padded flooring for your booth if the tradeshow is more than one day. You'll be shocked how bad your feet can hurt from standing on thin carpet over concrete all day and distract you from the task at hand.

Have fun!
Sandy Fischler
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Sandy Fischler Entrepreneur
Experiential Marketing Director | Event Producer | Event Management | Entrepreneur
I have never used Coyote but I've used a lot of Expand Media and Expolinc. I like Expand Media's products a lot and I've never had any quality issues.

http://www.expandmedia.com/our_products_1


Jay Feitlinger
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Jay Feitlinger Advisor
Digital Strategist | Entrepreneur | Digital Strategy Agency CEO | Speaker | Business Consultant
Raphael, this has been an area that has overwhelmed me for many years and I've done my fair share of conferences / events. My go to guy to get answers is the owner of Exhibit Experts. If you haven't solved this, his name is Eddie Lange and if you want to talk with him I can connect you two.
Raphael Londner
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Raphael Londner Entrepreneur
Developer Advocate

Thanks all for your comments.

Ted, I am eventually not going with DisplayStar because they sell low-end versions of popup displays.

Alex, thank you for convincing me to go with more expensive gear in order to improve the booth look (I've decided to go with a Coyote booth eventually). I'm not sure yet about the carpeted floor as I have higher priority needs in terms of additional furnishings, but I'll keep it mind for next trade shows if that one indeed proves painful for my feet.

Sandy, thank you for the Expand recommendation. They never popped up in my searches, but Coyote has more than once. Since they seem very similar, I'll stick with Coyote as this will give me better options when I need to order new panels (as well asfor the likely higherresale value).

Jay, thank you for the offer to connect with Exhibit Experts, butI have already found a provider.

Thanks again very much and best wishes of success with your respective businesses in 2015!

Moses Ma
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Moses Ma Entrepreneur
Partner at Next Generation Ventures
If you wanted to save a few dollars, the original manufacturer sells the same unit on eBay for a couple of hundred bucks. However, you'd need to work with a specialty printer directly. Doing so brings the cost down to several hundred dollars. And carpet is nice to include, but it's better if the carpet is customized with your logo.
Raphael Londner
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Raphael Londner Entrepreneur
Developer Advocate

Hi Moses,

Which eBay listing and eBay seller are you referring to? Wayfair?

From my understanding, the manufacturer of Coyote Pop up displays is Orbus (http://www.orbuscompany.com/About-Us/History/) and they are a distributor-only manufacturer (evidence: you can't buy direct from them at https://shop.orbus365.com).

I may be wrong, but it looks like you have to work with a reseller to buy this product, whether you need to printed graphics or not.

Moses Ma
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Moses Ma Entrepreneur
Partner at Next Generation Ventures
I bought one like this:

It was shipped from China, and I sniped a price just over $200 using a smart bidding system.
Alternatively, you can buy this one for $600 flat, which includes printing and needs 4 weeks to ship from Hong Kong:

However, it will be printed on fabric, which will sag a bit and look dowdy. Better to spend an extra $400 to print on polyfilm that rolls onto the display with magnets... it'll look sharper.

On the other hand, this will work only if you have MacGyver skills, and you enjoy this sort of thing. If it causes any anxiety to DYI, then go with Coyote Pop. They're only clearing maybe $500 on the order, which is a good deal considering the reduction in effort and risk of flubbing it.

Follow your bliss.
Raphael Londner
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Raphael Londner Entrepreneur
Developer Advocate

Moses, thank you for your feedback! I've seen the one you bought on reseller sites as well, and it's basically a Coyote knock-off.

Personally, I'm not really comfortable buying one like that, especially since I tend to be a MacGyver screw-up most of the times - not something I'd like to happen when I set up a trade booth.

I will definitely follow my bliss here:)

Eva A. May
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Eva A. May Advisor
Purposeful Program Developer and Marketing Professional
I have always gotten excellent results fromwww.displays2go.com/ on any type of display I ordered. Make sure your artwork is made to the specifications they (or any company) gives you, and if you are using photos or other types of images, make sure that they are high enough resolution for the size in which they will be printed (again, very clearly specified in the guidelines). That's typically the area where newbies fail!
http://www.skyline.com/trade-show-graphics is also a good supplier. Good luck!
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