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Recommendations for the best business analytics services/tools for startups?

We're looking to replace our amalgamation of homegrown + google analytics as our internal reporting and dashboards. We want a solution that is easy on engineering (both setup and ongoing) and intuitive to business owners to both see metrics dashboards and deeper analyses across data sources. We've looked at Chart.io and Ubiq and heard about Looker. Has anyone had experience with any of these or others that they recommend - either positive or negative?

15 Replies

Sameer Babbar
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Sameer Babbar Entrepreneur
Founder SVB Group; Board Member VEA; Founder @Bujbu, @Zapiator, @ Celevitation
If you are looking at mapping you can use SVB mapper excel add in at www.svbgroup.com.au With Best Wishes and Warm Regards Sameer M: +61 419 482 269
Sean Power
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Sean Power Entrepreneur • Advisor
Co-founder at Repable
Need to consider three things:

A) business model (what actions do you consider valuable to you)?

Is this a social site? Is it a lead gen site? Are you trying to convert people to FD? Are you trying to retain FDers? Who you are largely dictates what you'll use to watch.

B) what do you need to look at?

Are you concerned with engineering metrics? revenue metrics? AARRR? How site speed affects perfomance? There's a whole range of things that GA and homegrown tools can cover. What actually matters to your business?

C) for whom is this data, and what are they going to do with it?

Is this data for investors? For the exec team? For the marketing team? The engineering group? What action do you expect to happen when people consume whatever data you're going to be crunching?

Happy to talk more about it, but it may need a phone call or two.
Chris Bechtel
1
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Chris Bechtel Advisor
Digital Marketing Executive, Customer Acquisition, SaaS Sales Coach, Start-Up Advisor and Growth Hacker
Agree with Sean, it depends on what data you really need to track (and what data your are struggling to track easily).

Typically, I recommend a mix of GA (for traffic, and acquisition channels primarily), KISS metrics for key performance indicators, conversion funnels and Cohort analysis and www.geckoboard.com for providing dashboards and a unified view of kpis across your organization.

Hope that helps!
Chris Cinelli
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Chris Cinelli Entrepreneur
Staff Engineer at BloomBoard, Inc.
I assume you are talking about analytics on customer behavior.

Size of data matters too.
For data set under 100M of rows a custom MySQL solution to record data can work fine. Then you add on top of it Tableau and you can ask pretty much whatever you want.
For "big data" Interana is pretty cool: http://venturebeat.com/2014/10/07/startup-interana-launches-faster-analytics-for-impatient-people but the price is pretty high.

Most of the people that I know use a combination of Google Analytics, KissMetrics/MixPanel, and custom analytics depending on the answers they are looking for.

Mike Galvin
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Mike Galvin Advisor
Co-Founder at One Six Solutions
In the commercial product space we have used (internally & implemented for customers) a product called QlikSense (www.qlik.com). I highly recommend it although you will need some level of IT involvement for setup and data integration.
Corey Blaser
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Corey Blaser Entrepreneur
Founder at Origami
We haven't used any of those, but I would suggest Grow.com. It is similar to Domo, but affordable and doesn't require a huge investment in implementation.
Krishna settipalli
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0
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I would suggest to go with SQL Server BI Suite if your application is currently running on SQL Server....or if you have SQL Server license.
Why ?
1) No need to buy additional license so no cost (SSRS comes with SQL Server)
2) Easy to setup and maintain .however it may not be as fancy as other cloud based dash boards....but it will serve the purpose....very well...
3) If you are using Microsoft Share point then it will also have dashboard designer...with which you can create any kind of fancy dashboards...otherwise...just SQL Server suite should be good....for basic reports

Praveen Ramanathan
1
0
Praveen Ramanathan Entrepreneur
President & CEO | Delivering Strategic Digital Experience Solutions for B2B & B2C Customers
Between the three, Ubiq is primarily for mySQL optimizations/visualizations. Chartio and Looker might be better suited to your needs if you have disparate data source beyond mySQL. Also if you are already grappling with big data sets or are going to grow rapidly into that range, then Looker is slightly better equipped to handle those scenarios. Chartio is better for smaller data sets relative to Looker. Hope this helps.
Jessica Alter
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0
Jessica Alter Entrepreneur • Advisor
Entrepreneur & Advisor
Sorry, I should have been more clear - it's our internal metrics on users (not to show to users) and I started FD so that's the site :). We primarily are pulling data from MySQL which is why we were looking at Ubiq, Chartio and Looker. It would be great to get GA in there as well but it's not worth thousands of dollars a year and that's what chart.io costs at the lowest end. I like Geckoboard but I don't see MySQL?
Jonathan Harber
0
1
Jonathan Harber Advisor
ACTO - Healthcare at HP
Have you looked at MicroStrategy or CliqView? Jonathan
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