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What is the best way to market an ecommerce start up?

I recently launched an ecommerce store. Sales are decent, but not where I'd like them to be. We have no physical retail location, so I have to do some heavier marketing to let people know it exists.

I've mostly done blogger partnerships and SEO. I'm on top of social media too, but I think of that as brand equity rather than an actual sales driver.

Any advice? Thank you!

19 Replies

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0
X
Entrepreneur
This seems a bit broad. If you need marketing help, I would suggest seeking an advisor on the advisor section.http://members.founderdating.com/browse
Manolis Sfinarolakis
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Manolis Sfinarolakis Entrepreneur
Crowdfunding, Digital Media, & Network Effects. Expert in Fundraising & User Acquisition. Matching Investors to Startups
Have you tried creating a google hangout webinar series around your brand? I have found a ton of success to build brand awareness and trust, which subsequently has turned into sales using google hangouts on air.
Mihir Shah
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Mihir Shah Advisor
President at Dishoom Foods, Inc.
I would start locally so you don't spread yourself to thinly. Sponsor different social groups and hand out discount codes for your site. Hand out these cards at networking events etc. Also there are apps/widgets to give your customers discount for them spreading the word via social media.
Mike Brunzell
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Mike Brunzell Entrepreneur • Advisor
Director Digital Platforms at Benjamin Moore & Co.
Have you considered purchasing the .com domain? I see the .ca but the .com appears to be for sale. This could make a difference for you. As silly as it sounds you may do better in the US. Do you have a version of the site without the Canadian flag for US english visitors? Do you have a French version of the site? Are you using hreflang tags?
Tiffany J Hopkins
0
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Business Designer
it depends on the products but generally good ol fashioned SEM is the largest driver to e-com sales in the early stages, believe it or not. EDM is also really important, once you have built a mailing list. for well-established categories, aggregator feeds and affiliates work well. I wouldn't recommend display or paid social media ads except for a few specific categories. anyways, if you can give me more details on what you are selling and to whom I can elaborate!
Jeff Lougheed
3
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Jeff Lougheed Entrepreneur
Next Gen Sales Leader l High-Performance Team Builder
Hi! Congrats on your business. And, congrats for reaching out for assistance. Not easy to ask a million strangers for advice. Have you been to growthhackers.com That's a good place to start. If you'd like to discuss more, hit me up. Happy selling!
Steven Mason
1
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Steven Mason Entrepreneur
Brand Strategist & Ideator; Patent Strategist; Patent Broker; Negotiation Expert
Market out multiple degrees. What does that mean? Your own universe is small. You have to reach -- on social media and elsewhere -- influencers, people who already have the cred, the followers, the likes, etc. They have to start talking about pursebox.

Further, who are your evangelists? Well, who's your target market? Now who are the biggest names in that market. Send them a purse (OK, it's harder than that, but the point is you want to give them a reason to write about how amazing you are.) You know if you get a purse to Katy Perry and she loves it, you have 60 million people who follow her on Twitter. Sure, she's not your demo, which is fine -- and I'd rather eat ground glass than listen to her music -- but you need to go and find people who are in your demo. Engage. Evangelize. Extend your reach beyond your own universe.

What else? Have you looked at your analytics and bounces? Are people loading their carts and then leaving? How's your U/X? Are you closing the sale? Not getting to the sale? Losing the sale?

Last, differentiation. Why's your purse site better than the others?

These are the types of questions you need to answer. Questions: [removed to protect privacy]
Anthony Miller
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Anthony Miller Advisor
President & CEO at millermedia7
Its crazy to hear but email is still the number one conversion channel for online. I would also have to agree with Steven Mason on the UX side, but I kinda like Katy Perry : ) Data also tells a story and there are a number of ways to see what people are doing on your site. Heat-maps, analytics, etc.

I can certainly help with increasing your conversions on your site that will lead to sales. Let me know and I would be happy to setup a call sometime next week.

Robert Eberhart
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Robert Eberhart Advisor
Assistant Professor at Santa Clara University
Hi, Cool site but seems quite disconnected from commerce. I could find anyway to buy something from you. Who are your customers? What is your revenue model?
James O'Claire
1
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James O'Claire Entrepreneur
Bubbleye | Next Gen Mobile Targeting
Not my specialty, but in general highly targeted advertising works well.

1. Who are your current customers. Find as many as you can to talk to, ask them questions about why they use you, how they made a purchase etc.

2. Build an advertising campaign, set a budget, even just $100 a month and make sure you target specific people based on your observations from step 1.

3. Work on PR via larger editorial websites.

Good Luck!
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