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Is Buffer's fundraising process the new model?

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Or is it just a PR anomaly? In case you haven't seen it, Buffer app not only announced they were raising $3.5M at $60M valuation they made public their docs and metrics; admitted it was for founder and employee liquidity (more so than investing in the biz) and also is doing an open solicitation. Do you think this is a new model that others will follow or more of PR hack - by a company that has been good at that sofa

Also, how do people feel about it being for employee and founder liquidity?

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Michael Brill
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Michael Brill Entrepreneur
Technology startup exec focused on AI-driven products
First of all, you can't help but have tremendous respect for the experiment. It's awesome... when you're doing well in a bubbly tech economy. When you hit a bump, do a down round, etc. then performance transparency can scare away customers, investors and employees. Things like open salaries are probably fine in any economic/competitive environment though.

No matter what your philosophical bent, your role as a fiduciary would require you to back away from certain reporting. Could you do that in a way that doesn't create panic? Probably. But you'd have to do it.

So as long as Buffer rocks it, it's great!




Tom Maiaroto
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Tom Maiaroto Entrepreneur • Advisor
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I like that everything is open. It's going to be really interesting to see how it all pans out.
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