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Does the "affiliate" technique work to get potential customers?

Does the "affiliate" technique work to get the right customers for my products? I've tried paid advertising and SEO marketing, but I heard affiliates can be better.

Does anybody have experience with this and is there a good trusting company that I can work with?


3 Replies

Michael Masello
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Michael Masello Entrepreneur
Digital Marketing Professional
Yes and no. I've seen affiliate marketing have almost zero impact to producing double-digit sales for a company. The good news, affiliate marketing is relatively cheap... generally just costing your time to set it up. Your affiliates earn fees for reaching referral goals. No referrals, no costs to you. Some networks might have a setup fee.

You can have a hand-picked network of affiliates you find on meetup, etc. Or try one of the networks like Share-a-sale.

The hope is that affiliates bring in new customers through their networks that wouldn't have otherwise found you.
Juan Posada
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Juan Posada Entrepreneur • Advisor
Technology executive, startup advisor and entrepreneur. Also a garage tinkerer and maker movement supporter.
I did not directly manage, but was very close to one of the largest affiliate programs on the web. It worked well, but this was for a mega-brand in a category that most consumers use multiple times a year.

My $.02 are that unless you have a strong brand already AND you are in a category with broad appeal you may find results disappointing. But, as Michael commented above, it does not cost you anything (other than the manpower to set it up) to try.


Anto Partamian
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Anto Partamian Entrepreneur
Owner/Co-Founder of MAVA Style Jewelry
Thank you very much guys! I will look into it. Much appreciated.
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