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Where can I find a comprehensive social media planning template?

I'm looking for a comprehensive social media strategy document that I can model. Does anyone have access to such a document and would you be willing to share it? My objective is to use it as a checklist of sorts to ensure I'm thinking through all aspects of social media. Any assistance would be greatly appreciated.

5 Replies

Chad Riddersen
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Chad Riddersen Entrepreneur
Digital Marketing Consultant / Growth Hacker
I have saved a bunch of "growth hacking" stuff over the past couple years, I think you will like this one:http://chadriddersen.com/wp-content/uploads/2014/08/CMO-Guide-to-Social-Landscape-2014-03.27.14.jpg

If you think it would be helpful, I can share access to a Google folder structure where I have a bunch of similar stuff (I sub-divided it into: copywriting, CRO, employees, inbound marketing, phone, referrals, sales automation systems, SEO, social, testimonials, video, website and "other").
Clifton Green
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Clifton Green Entrepreneur
Experienced HR Leader | HRIS Developer | Process Development and Integration
Shobhit Verma
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Shobhit Verma Entrepreneur • Advisor
building an adaptive recommendation engine
Chad. Good stuff!
Also I found this pretty usefulhttp://www.coelevate.com/essays/customer-acquisition
Alex Horoshkevich
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Alex Horoshkevich Entrepreneur
Co Founder/CEO – Freemlance | Freelance Marketer
Here is my suggestion
http://resources.buzzstream.com/advanced-guide-to-content-promotion/
Nick Night
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Nick Night Advisor
Nick Night is CEO/Co-Founder and Digital Product Strategist at Revizzit LLC
While not exactly a template, make sure to take a look at Gary Vaynerchuk's book Jab, Jab, Jab, Right Hook:How to Tell Your Story in a Noisy Social World.
What's brilliant about this book is that he devotes chapters to each of the social media channels, tells why they're different, how to "converse" on each and who the audience is, and gives actual examples of great social media and terrible fails.

This book will definitely help you develop your strategy, decide which of the channels to devote your resources to, and how not to completely flop.
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