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What's the best example of an executive summary for a consumer startup that you've seen?

I'm looking for both layout and content for a one sheet to send out for investor introductions.

3 Replies

erika diamond
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erika diamond Entrepreneur • Advisor
VP & GM, Energy Markets at EnergyHub
Hi Anat In my last company I really liked our executive summary. It was very well branded and had a lot of images that really spoke to what we were trying to convey vs cramming in a lot of text. We were very focused in presenting a succinct and compelling value proposition including key channels and market sizing. I think if you can nail those things you are most of the way there. Any existing revenue (or partnerships depending on your model) and customer data is sure to stand out. In my experience if something is truly consumer - focus on what's in it for the consumer and why they care. Hope this helps! Erika
Kate Hiscox
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Kate Hiscox Entrepreneur • Advisor
Boss at Venzee

I would get started with a lean canvas and then build it from there - if you need one on top of a lean canvas that is.http://pollenizer.com/tools
Sandy Fischler
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Sandy Fischler Entrepreneur
Experiential Marketing Director | Event Producer | Event Management | Entrepreneur
I can share ours, send me a note privately and I'll forward it to you. We used the format from a company a mentor started, so we know it's good.
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