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Which Mobile Analytics Are the Best in mid 2014?

Which mobile analytics products have you used lately (2014) and which do you like the best?

I am starting my research into what is today's best offering for a small, pre-revenue, mobile-first, startup and would love to have your input on the matter.

The ones I hear the most about are:
- Optimizely(looks like iOS is in Beta atm)

Are there products that are better/cheaper/simpler for a user base under 10k? Are there products better for a larger user base and larger supporting team? (ie: needs custom reports to get real value)

4 Replies

Mayank Yadav
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Mayank Yadav Entrepreneur
Product Manager at Uber
you may also try https://www.vessel.io/ for A/B testing
Jessica Alter
1
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Jessica Alter Entrepreneur • Advisor
Entrepreneur & Advisor
I'd add
  • Flurry- fairly certain they are actually the leader in mobile
And Sean, Flurry Cofounder is an advisor on FD
Jeb Stone > Analytics PhD
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Decision & Data Scientist / Experimental Psychologist / Business Intelligence
Google Analytics is great for finding out where your traffic came from. It's pretty good for showing event/flow conversion. The event system is maddeningly limited (you only get three fields to work with) and you can't push user-level attributes over for later ad-hoc use by analysts. Great marketing tool, but it's weak sauce for product management and analytics.

Mixpanel allows you to send over any mix of key-value pairs per event. You can segment by any key you provide, and you can pull down all the raw data later for your analysts to dig into. However, Mixpanel defines "conversion" as "a subsequent event that happened one or more times within 30 days." I suppose this works well for some types of businesses -- just not the ones who are really serious about making money. If Mixpanel had any concept of a session it'd be fantastic; as it stands, it's a very serious flaw.

I will say, my experience with the Mixpanel support has been truly outstanding -- even though the tool doesn't do everything I necessarily want.

The implementation I've been happiest with is to run both GA and MixPanel.
Marketing: Google Analytics. GA quickly becomes unusable if every group piles on their own requirements.
Product Management: Mixpanel
Reporting and Analytics: Pull down raw Mixpanel data via their export API, sessionize it, and make that data available for your data geeks (raw) and for your KPI reports (cubes/views).


Nikolay Derkach
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Nikolay Derkach Entrepreneur
Hacker Extraordinaire & Travel Entrepreneur
Apptimize for A/B testing
Check out out Appsee if you looking for a complete suite (conversion rates, screen recordings, heatmaps, and much more)
Last but not least, check out lookback.io for real-time user feedback.

Hope this helps.
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