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How do you launch a software product & build a Go To Market strategy? From funding through launch.

Over the past 18 months I have been working on building a turn-key marketing, commerce and CRM platform to help both my existing clients with launching and growing their businesses, while preparing it to release to the public. As I near completion, about 85% of the way there, I am seeking guidance on how to "Go To Market" with my PeopleVine platform.


I am the sole developer of the platform, so my biggest challenge is finding business, managing relationships, supporting clients as well as continually develop on the platform. It's definitely a lot of work.


So I'm looking for guidance on how I can take it to the next level. Who do I need, who should I partner with, where do I find investors? Your suggestions are appreciated.



3 Replies

Ian McLean
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Ian McLean Entrepreneur
Developing Startup Grunt, Tech Co-Founder
Hey Jordan that's a pretty broad topic but if you'd like to reach out to me and we can coordinate to have a discussion and I can try and give you some insights.
Mark Michuda
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Mark Michuda Entrepreneur • Advisor
Auto Dialer Call Center CallOnTheGo.com 325.200.0007 Mark@CallOnTheGo.com Founder/CEO
Hey Jordan - I just checked out your software and it looks AWESOME! I'll definitely spread the word.
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Like Ian said this is a broad topic, and there are many initial questions (who is your target market, what is your added value--are you conveying it well, what is your ad budget, etc.)...glad to help you assess, and implement
Jordan Gilman
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Jordan Gilman Entrepreneur
Chief Software Architect and Founder at PeopleVine (A Spider Web Design, Inc. Company)

Well, the platform is bootstrapped. I've been surviving off of finding individual clients to use the platform and ultimately help me build the platform to fit their needs. Now that i'm getting closer to a finished product, well oiled machine, what I really need is a team to help me bring it to market.

Just looking for ideas on how I should structure that team? I don't have capital to hire anyone, but am willing to give some equity to anyone who can help me grow it.

Keeping in mind, my goal is to build the platform while the team is marketing, selling and supporting it.

Hope that narrows it down. Thx in advanced!

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