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What are the best resources for marketing crowdfunding?

I'm in the planning stages of a kickstarter campaign, and wanted to get

peoples recommendations for learning resources for marketing.

i'm looking for good books especially, but also blogs and websites about
product launch campaigns and marketing. what do people recommend?

6 Replies

Jason Crawford
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Jason Crawford Entrepreneur
Co-Founder & CEO at Fieldbook

Best blog about startup marketing is Sean Ellis:
http://www.startup-marketing.com/

His focus is pretty strategic; sounds like you're looking for something
more tactical right now. Might check out AppSumo; they have a lot of
mini-courses on various marketing/growth tactics:
http://www.appsumo.com/browse/marketingseo/?sort=best

(AppSumo was founded by Noah Kagan, who was head of marketing at Mint.)

Good luck,
Jason

--
Blog: http://jasoncrawford.org  |  Twitter: @jasoncrawford

Hayden Tay
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Hayden Tay Entrepreneur
Marketing and Customer Success Manager at ChargeSpot Wireless Power

Try this - April Dunford's RocketWatcher <http://www.rocketwatcher.com>.
She talks more tactical stuff and I've found her work very useful.

She has a post on startup marketing launch here:
http://www.rocketwatcher.com/blog/2011/06/startup-launch-marketing.html

On Sun, Nov 4, 2012 at 11:42 AM, Jason Crawford <ja...@jasoncrawford.org>wrote:

Claudia I. Perez
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Claudia I. Perez Entrepreneur
Business Development at Equiinet

Also Sam,

The founder Flint and Tinder (underwear company) was very successful when
launching his product. He used Kickstarter.

Here are the links to get more information:

http://techcrunch.com/2012/10/21/kickstarter-record-breaker-usa-under...

http://www.flintandtinderusa.com/pages/about-us/

Sari Louis
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Sari Louis Entrepreneur
Entrepreneur

I would also check indiegogo.com. They have a lot of information and
statistics on their blog that help you really nail down what you need to do
to get to your goal. Plus I think they have a special offer for Startup
American members if you happen to be one.

Sari Louis | Founder & CEO | YumvY, Inc.

On Sun, Nov 4, 2012 at 12:13 PM, Claudia Perez <claudia.ibet.pe...@gmail.com

Sam Feller
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Sam Feller Entrepreneur
Mechanical Engineer at Foliage

good stuff. thanks all!

-Sam
www.awkwardengineer.com

Riley Dallas
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Riley Dallas Entrepreneur
Ruby on Rails Developer

Would definitely recommend focusing on copywriting...particularly direct
response. Your kickstarter page is essentially a video with a long form
sales letter, with a clear conversion goal...getting people to give you
money by clicking a button.

AppSumo has a great course on this:
http://www.appsumo.com/kopywriting-kourse-story/?rf=srch

Also check out Copy Hackers: http://copyhackers.com/

-Riley

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