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How to attract investor in mobile game develepment project?

Seems like my previous topic was deleted, I'll try the new one.

Does anyone know here how to attract investor in mobile game develepment project? I've been trying different methods like personal emails, finding some via linkedin, and it seems like my messages go to trash right away. Can anyone advice where to look at and how to attract their attention? Thanks in advance!

11 Replies

Tim Kilroy
1
0
Tim Kilroy Entrepreneur • Advisor
Analytics - LTV - Boosting Profits - Digital Marketing
Sounds silly, but you need to get introduced to investors. Get to know someone who will introduce you - they will, in turn introduce you to others. Cold calling and cold e-mailing will likely be 100% ignored.
Luis Berga
1
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Luis Berga Entrepreneur
Co-Founder at Music Meets Video
Hi Paul,

I'm very curious to find out what others who have gone through the process say. I'm no expert (my startup is still in development so we're not quite at fundraising yet) but from speaking to VC's in the past, it seems that they like to have you connect to them via someone they know. They don't typically respond to cold calls/emails/or social media.

I was told that having someone they know make the intro is a way for you to be vetted and it's part of the vc game to find your way into their ecosystem.

Again this is all from conversations and not experience but hope it helps!
Manolis Sfinarolakis
1
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Manolis Sfinarolakis Entrepreneur
Crowdfunding, Digital Media, & Network Effects. Expert in Fundraising & User Acquisition. Matching Investors to Startups
Hi Paul,

What I have seen from attending some of the pitch competitions at South by SouthWest (SXSW) in 2014 is that people want to see how much work you can do without their money before they will begin wanting to invest in you and your concept. Is there anything you can do now without the $150,000 investment on your own to show that you not only have a plan, but that you can execute on the plan? Execution is what most people care about because great ideas are everywhere, but so few make it because they lack the execution necessary to bring them to life.

If the answer to the capital question is you do need capital to even start, then I would recommend checking out a Crowdfunding Platform. Karma Krowd offers no up front cost Intellectual Property services as well, so you could patent, trademark, incorporate, etc at little to no up front costs to you until you go through the funding process on their platform. You can register or check them out here: http://www.karmakrowd.com/registration

Hope that helps and best of luck to you.

Kind Regards,

Manolis Sfinarolakis
[removed to protect privacy]
[removed to protect privacy]
Kate Hiscox
2
0
Kate Hiscox Entrepreneur • Advisor
Boss at Venzee
Hey Paul,

Have you considered applying to an accelerator with investor pitching as part of the program?


Todd Ellermann
1
0
Todd Ellermann Entrepreneur
Experienced I.T. Leader, CTO, and Creative Entrepreneur
I see you are from the Ukraine, I suggest you include in your pitch how you will mitigate the investor's risk of what is going on right now in the world.

Crazy as it may sound, you might even try the, "Help support an independent Ukraine by investing... blah blah blah." << this might be a decent Kickstarter pitch.

You might be surprised how much of an outpouring you might get in support of entrepreneurism. Getting that money from all one person has a lot of risk to digest. It would have a lot of risk if you were here in the U.S. and not in the middle of an international political struggle.



Kate Hiscox
1
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Kate Hiscox Entrepreneur • Advisor
Boss at Venzee
Right - and perhaps an accelerator outside of the Ukraine will help put investors at ease, especially with the news of the potential compulsory military draft. The crowd funding idea was a good one too. Games tend to fund really well on Kickstarter.
Ron Sheridan
1
0
Ron Sheridan Entrepreneur
co-founder at PREE
There is a lot of accurate and insightful post here already so I will focus on one path I have used successfully in the past.

Find companies in your space or the space you want to be in. Find out which ones got funded and by whom. Contact the CEO's or other C-Level players and introduce yourself / network.

Then share what you are doing but make sure to offer some value. Find a way to be more than someone asking for a unearned referral. If you do that they should be willing to make an introduction for you.

Best of luck,

Ron Sheridan
pixt.com
Paul Okselenko
0
0
Paul Okselenko Advisor
gamedev generalist
Hi guys,

Thanks a lot for fast replies! I was trying to participate in some foreign accelerators before, but they didn't want to work with guys outside of their country, maybe there already some new that can work for me. I definitely should check out once again. Maybe if some of you know good sources, please advice.

As for the kickstarter and fundraising services this is also a good idea, but don't work for Ukraine, just to start making fundraising on kickstarter I should spent a lot of time and money on gathering tons of papers. I've benn talking to guys who were trying to get something from kickstarter and they got only pain in their asses :)

Yeah, it's tough to be Ukrainian developer :)) investors in my country aren't interested in games, as they think that games are silly, and foreigners are scared to invest in Ukraine, becuase of current political crisis.

Actually I didn't mention that I've already got investments on two my projects by participating in local startup incubator, but there were not big sums, like 20k for 1 project, so maybe that's why it was easy.

Anyway thanks for the advices! Appreciate that! And I guess I will check karmakrowd that Manolis adviced here.

Many thanks hope to hear some more thoughts!
Kate Hiscox
1
0
Kate Hiscox Entrepreneur • Advisor
Boss at Venzee
500.co took three startups from India into their current Summer program in Silicon Valley. My suggestion would be to pitch the California, London or Vancouver accelerators.
David Fox
1
0
David Fox Entrepreneur
Game Tech & Design Leadership
Just to share some insight and battle scars as a fellow game developer -- most investors are not interested in investing in another "Clash of Clans" killer, unless your team or company has proven they can create hit games reliably (something only 2 or 3 companies in the world can do in the mobile space right now).

You'll have a lot more luck getting investment from a traditional mobile publisher, although they too get a lot of inbound games and be very picky, often asking for ridiculous percentages. They will usually want to see a first playable that shows the differentiation or x-factor of the game.

To truly maximize your leverage, if you can release a beta game in a small market and show amazing retention or monetization numbers, you'll have anyone you approach eating out of your hand.
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