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Creative Schwag Ideas?

We'll be launching our mobile app for private messaging (voice, video and text) in September, and I want some creative schwag to give to beta testers, as well as for general marketing purposes. Something beyond the usual pencil, tote, t-shirt, squishy ball, and ideally related in some way to the app, but not insanely expensive. I'd love to hear creative thoughts anyone has either executed themselves, or seen.

11 Replies

Lawrence I Lerner
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Lawrence I Lerner Entrepreneur • Advisor
Digitalization and Transformation Coach
Phone jackets.
Logan J. Vickery
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Logan J. Vickery Entrepreneur
Furniture Designer at Corn Upholstery
Who is your target market? Ie, is this for teens, professionals or...?
Luis De Avila
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Luis De Avila Entrepreneur
Owner/Fullstack Architect at IdeaNerd LLC
A pen with invisible ink (that only appears when water is added) and sticky notes in the shape of a mobile phone.
Thomas Knoll
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Thomas Knoll Entrepreneur • Advisor
Executive Advisor & Business Coach. I help entrepreneurs survive and thrive at building their teams and businesses.
* Twilio did these phones that plug into iphones: http://media.tumblr.com/tumblr_lwpt93wYQg1qzqg4w.jpg
* I appreciate nice paper notebooks, "for when you're *not* on your phone"
Carlie Urell
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Carlie Urell Entrepreneur
Director of Client Relations at Zen Windows
since its a "messaging app" cards against humanity comes to mind. might be a way to link up with them and create a personalized small playing deck.... portable phone chargers are always the most needed schwag phone cases?
Rachel Ratliff
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Rachel Ratliff Entrepreneur
Voki Mobile
Good question, Logan. iPhone users (ie somewhat tech savvy), but not currently using private messaging, 35-55 years old.
Logan J. Vickery
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Logan J. Vickery Entrepreneur
Furniture Designer at Corn Upholstery
What would be perfect would be a custom order of some die cut, dry erase magnets in the shape of a "text bubble". They would be useful and fun so they'd be more likely to get reuses. If that doesn't exist, then sticky notes would work instead. http://www.bluebeeprinting.com/diecut-magnets/
Rob Gropper
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Rob Gropper Entrepreneur
Director at PetHero, SPC - Member at Eastside Incubator - Principal at Tuxedo Technologies Group
Beat's Audio, Skull Candy, etc. are over priced (IMHO). i would imagine they are pretty inexpensive to build at a decent quality. It might be worth seeing if you could source some decent quality headphones / ear buds that you could private label. visible, often connected to an iPhone, iPad, laptop, etc. might get some exposure on the streets, coffee shops, airplanes, airports, office,,,, If you find some let me know!
Josh Bohls
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Josh Bohls Entrepreneur
Founder at Inkscreen
Custom print your app icon on a diamond kite, then throw a kite party and take a bunch of pictures for your social media launch campaign.
Tony Clemendor
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Tony Clemendor Entrepreneur
Founder/CEO - GiftWow, Growth & Operations Guy, Startup Advisor
Since all of your users have cell phones, something for phones makes sense. You could probably find a small rechargeable phone charger pretty cheap with your name printed on it. Here is an example with a retail price of just $8...

http://www.drleonards.com/Hobbies-Leisure/Electronics/Smart-Phone-Charger/12923.cfm?key=1G12124B&cm_mmc=PaidSearch-_-GooglePLA-_-FreeShip-_-12923&gclid=CKb7qKSLib4CFcJqfgodHkQA3A
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