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How to produce an infomercial myself

FD-ers,

I am producing an infomercial for a product I manufacture and have a few
questions...

- Is it naive to think I can produce it myself (I am in discussions with
some of the big infomercial producers like Guthy Renker and Suarez)
- Recommendations for building out a call center (I am looking at TalkDesk
currently)
- Recommendations for taking payments over the phone
- Recommendations for a CRM (is Salesforce overkill?)
- Recommendations for inventory management

Cheers,
Chad

7 Replies

Stefan Brunner
0
0
Stefan Brunner Entrepreneur
Cofunder and COO at TheTechMap, Inc

Hi Chad,

I would hire a videographer. There are many creative people, many of them
semi-professional. Check their work first and then reach out to them.  In my
opinion, the videographer does not necessarily need to have any experience
with infomercials or commercials. But they need to have the artistic talent
and a style you like. Those people are usually not very expensive,
specifically if it helps them to build their own portfolio and get their
name out.

In my opinion, most local TV commercials are of poor production quality just
like most late night infomercials. I even get the impression that an
infomercial is such a strategically important asset to late night TV vendors
(of dietary supplements and the likes), that they develop their own eco
system around it which they may not be willing to share if they found a
successful recipe. If you rather thing about a demo video as many
established tech companies feature on the sites or via Youtube - I think
most of them are boring and uninspiring. In short - hiring a pro does not
necessarily translate into pro quality in the art sector. It is just much
easier, specifically for big companies where employees do not care about
cost that much and may want to outsource the process. But as an
entrepreneur, you do actually care about cost and want to be involved.

I recently had the discussion with a successful Kickstarter, with Justin
from Cinetics,
(http://www.kickstarter.com/projects/jj1/cineskates-camera-sliders) who won
primarily because of their excellent informercial/demo. They said, the
creative person who makes the shots, owns and can operate gear and software,
can be found. But most important is the storyline and you have to come up
with that yourself, specifically the message and action you want people to
take. The artist then can it make look beautiful.

--- Stefan

From: [removed to protect privacy] [mailto:[removed to protect privacy]]
On Behalf Of chadriddersen
Sent: Saturday, November 17, 2012 4:16 PM
To: [removed to protect privacy]
Subject: [FD Members] How to produce an infomercial myself

FD-ers,

I am producing an infomercial for a product I manufacture and have a few
questions...

- Is it naive to think I can produce it myself (I am in discussions with
some of the big infomercial producers like Guthy Renker and Suarez)

- Recommendations for building out a call center (I am looking at TalkDesk
currently)

- Recommendations for taking payments over the phone

- Recommendations for a CRM (is Salesforce overkill?)

- Recommendations for inventory management

Cheers,

Chad

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Cory Huff
0
0
Cory Huff Entrepreneur
Digital Strategist for Creative Beings and Businesses

I would not do an infomercial myself. There is a great deal of craft that goes into these. Far beyond what it appears on the surface, in fact.

Most great looking commercials don't convert to sales.

Infomercials require sourcing the right copywriter, actors, videographers, and production crew.

If you do it yourself, it will not work as well as partnering with a pro that has a team and an assistant.

Cory Huff
[removed to protect privacy]

On Nov 17, 2012, at 7:08 PM, "Stefan Brunner" <sbrun...@spamcop.net> wrote:

Chad Riddersen
0
0
Chad Riddersen Entrepreneur
Digital Marketing Consultant / Growth Hacker

Stefan - The Cinetics story is really impressive (and a great Kickstarter
video).  The aesthetic value a professional cinematographer can bring to
the table is something I personally could really benefit from in the DIY
scenario. Thanks for your insight!

Chad Riddersen
0
0
Chad Riddersen Entrepreneur
Digital Marketing Consultant / Growth Hacker

Cory - What activities is a copywriter responsible for?  (thanks for
pointing that out, it is something I didn't think about).

I am told about 1 in 20 infomercials make money (so you are right, many
great looking ones don't convert).

Chad Riddersen
0
0
Chad Riddersen Entrepreneur
Digital Marketing Consultant / Growth Hacker

For those interested in producing an infomercial, here is a good thought
interview from
Mixergy: http://mixergy.com/tim-hawthorne-infomercial-interview/

Cory Huff
0
0
Cory Huff Entrepreneur
Digital Strategist for Creative Beings and Businesses

A copy writer writes the dialogue. You don't want a screenwriter for a commercial, you want someone skilled in writing sales copy.

You'll also need a director who knows how to work win actors and camera crew.

Cory Huff
[removed to protect privacy]

On Nov 18, 2012, at 11:08 AM, chadriddersen <chadridder...@gmail.com> wrote:

Paul Stadnyk
0
0
Paul Stadnyk Entrepreneur
Senior Creative Director, Digital Marketing and Design.

Its true, you do need a script as a starting point for your infomercial. If you decide to go this route I can put you in touch with a writer who has some experience doing this. Here's a few samples of his work:
https://www.youtube.com/watch?v=OdfKFWUv3ao
https://www.youtube.com/watch?v=2f4BgW-846Y  

Paul

CC: [removed to protect privacy]; sbrun...@spamcop.net
From: coryh...@gmail.com
Subject: Re: [FD Members] How to produce an infomercial myself
Date: Sun, 18 Nov 2012 12:09:02 -0800
To: chadridder...@gmail.com

A copy writer writes the dialogue. You don't want a screenwriter for a commercial, you want someone skilled in writing sales copy.
You'll also need a director who knows how to work win actors and camera crew.

Cory Huff801-809-0237

On Nov 18, 2012, at 11:08 AM, chadriddersen <chadridder...@gmail.com> wrote:

Cory - What activities is a copywriter responsible for?  (thanks for pointing that out, it is something I didn't think about).
I am told about 1 in 20 infomercials make money (so you are right, many great looking ones don't convert).

On Sunday, November 18, 2012 10:26:29 AM UTC-8, coryhuff wrote:I would not do an infomercial myself. There is a great deal of craft that goes into these. Far beyond what it appears on the surface, in fact.

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