Discuss // Will streaming video replace the television?
Will streaming video replace the television?
What software will be the one that takes over? Hulu, YouTube, Skype? The Internet has
changed so much that it's caused the major television networks a loss in market
share not to mention their creditability deficit. So the software/network that
can replace the TV has a massive opportunity.
So who will it be?
TV wont go away. Just like radio has not gone away. It's not a zero sum kind of market in my view. As far as what service will be the most popular?.... The one that meets the needs of the consumer the best. ;p
Technical Account Manager at Wiser (formerly WisePricer)
Having spent a lot of time on a previous venture looking at this market, the truth is Luis is correct; TV won't disappear atleast not within the next 20 - 30 years. The value of TV advertising is still larger than digital; in the US alone it's over 60 billion a year. TV channels basically serve as curator and content creator for audiences. Netflix and Amazon are doing a great job at creating new content but the fact is you still have to go through the telecom company to access the internet. Hulu is owned by the networks (except for CBS) and they currently make a higher CPM on digital viewers than they do on traditional TV.
That said, watch out for Microsoft in terms of shaking up the TV Ad space. They hold a strong patent on Targeted TV advertising which combined with the Kinect 2 can identify individual viewers (and what they're looking at) from the moment a person walks in the room. However, don't expect any big changes in the next
Good point but when it comes to the little guy broadcasting
something live I think the advertising revenue share/partner program model will
grow as new software comes out. Hulu has
original programming and lot's of ads.
Didn't you hear it's The Second Golden Age of TV? The people going around predicting the immanent demise of the existing order of TV don't know very much about the economics of TV. Without a locked up distribution channel that forces the top shows in front of tens of millions of eyeballs, there is no Breaking Bad nor Game of Thrones.
Hulu lives at the pleasure of the industry as a kind of second-hand store. Witness that Google, the company we all believe will bring us crazy world-changing disruptions like self-driving cars has fallen in line with the existing order with Google Fiber. If they expected people would be watching everything on demand any time soon over their 100x fiber connection, they would not be putting a huge state-of-the-art DVR in every home.
I'm not saying that cord-cutting will not continue to creep along or even possibly accelerate, but it's not evident it won't reverse as 20-somethings grow older becoming less price sensitive and have more eyeballs to feed. And then there's live sports.
Surely more ways to watch will emerge, and fortunes will be made with online video entertainment, but TV-as-we-know-it is not going anywhere any time soon.
Thanks for the feedback.
Everyone has great points. For me
it's all about live video. Not to mention
the advertising revenue sharing/partner model is still relatively new so that
industry will grow as time goes on. I
can't wait to incorporate that into my software (phase 2). Thanks for reaffirming
my decision to launch the streaming video network.
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