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Will streaming video replace the television?

What software will be the one that takes over? Hulu, YouTube, Skype? The Internet has changed so much that it's caused the major television networks a loss in market share not to mention their creditability deficit. So the software/network that can replace the TV has a massive opportunity. So who will it be?

17 Replies

Luis De Avila
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Luis De Avila Entrepreneur
Owner/Fullstack Architect at IdeaNerd LLC
TV wont go away. Just like radio has not gone away. It's not a zero sum kind of market in my view. As far as what service will be the most popular?.... The one that meets the needs of the consumer the best. ;p
Conway Anderson
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Conway Anderson Entrepreneur • Advisor
VP of Product at Academia.edu
As far as streaming goes, I think it's going to be a Coke vs Pepsi scenario with Netflix & Amazon.
Perry Stallings
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Perry Stallings Entrepreneur
Technical Account Manager at Wiser (formerly WisePricer)
Having spent a lot of time on a previous venture looking at this market, the truth is Luis is correct; TV won't disappear atleast not within the next 20 - 30 years. The value of TV advertising is still larger than digital; in the US alone it's over 60 billion a year. TV channels basically serve as curator and content creator for audiences. Netflix and Amazon are doing a great job at creating new content but the fact is you still have to go through the telecom company to access the internet. Hulu is owned by the networks (except for CBS) and they currently make a higher CPM on digital viewers than they do on traditional TV.

That said, watch out for Microsoft in terms of shaking up the TV Ad space. They hold a strong patent on Targeted TV advertising which combined with the Kinect 2 can identify individual viewers (and what they're looking at) from the moment a person walks in the room. However, don't expect any big changes in the next
Grant Olson
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Grant Olson Entrepreneur
--

Good point but when it comes to the little guy broadcasting something live I think the advertising revenue share/partner program model will grow as new software comes out. Hulu has original programming and lot's of ads.

Tim Scott
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Tim Scott Entrepreneur • Advisor
President, Lunaverse Software
Didn't you hear it's The Second Golden Age of TV? The people going around predicting the immanent demise of the existing order of TV don't know very much about the economics of TV. Without a locked up distribution channel that forces the top shows in front of tens of millions of eyeballs, there is no Breaking Bad nor Game of Thrones.

Hulu lives at the pleasure of the industry as a kind of second-hand store. Witness that Google, the company we all believe will bring us crazy world-changing disruptions like self-driving cars has fallen in line with the existing order with Google Fiber. If they expected people would be watching everything on demand any time soon over their 100x fiber connection, they would not be putting a huge state-of-the-art DVR in every home.

I'm not saying that cord-cutting will not continue to creep along or even possibly accelerate, but it's not evident it won't reverse as 20-somethings grow older becoming less price sensitive and have more eyeballs to feed. And then there's live sports.

Surely more ways to watch will emerge, and fortunes will be made with online video entertainment, but TV-as-we-know-it is not going anywhere any time soon.
Duane Nickull
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Duane Nickull Entrepreneur • Advisor
Chief Marketing Officer, Co-Founder at Cheddar Labs
I would argue for some generations it already has. Not many under the age of 25 subscribe to cable other than for internet.

Duane
Duane Nickull
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Duane Nickull Entrepreneur • Advisor
Chief Marketing Officer, Co-Founder at Cheddar Labs
and I agreem TV will not go away. IT will continue to exist as a certain percentage of he population will refuse to understand it is deprecated in the eyes of others.

TV:
200-300 channels
censored by Gov rules
Ads
Shows scheduled by someone else
Need to buy extra hardware.
broadcast model, you are not part of the conversation around the shows
...

Streaming video:
2-3 billion shows to watch at any one time
no censorship
Watch on your own schedule
No ads
No need to buy extra hardware
Conversation open for you to join.
...

THat's how my son and his 22 year old friends see it.

Duane
Peter Morgan
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Peter Morgan Entrepreneur
CEO at Zepto Ventures
I only use netflix and youtube and have done so for the last five years so ...
Grant Olson
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Grant Olson Entrepreneur
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Thanks for the feedback. Everyone has great points. For me it's all about live video. Not to mention the advertising revenue sharing/partner model is still relatively new so that industry will grow as time goes on. I can't wait to incorporate that into my software (phase 2). Thanks for reaffirming my decision to launch the streaming video network.

David Fierbaugh
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David Fierbaugh Entrepreneur
Senior Mechanical Engineer at Microsoft
Wait, they still broadcast TV?? Can't recall the last time I saw live TV other than a newscast.
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