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How to promote a new Coworking Space?

I'm currently in the process of opening a new coworking space in SOMA. I've secured the location and furniture but I'm looking for a way promote the space online. Where do people look to find information about coworking space?


15 Replies

Helen Adeosun
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Helen Adeosun Entrepreneur
Co-Founder and CEO of CareAcademy.co
Perry this is an international site, what is SOMA hoping maybe it's southern massachusetts?
Jeevan Koneru
2
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Jeevan Koneru Entrepreneur
Software Developer
craigslist https://desksnear.me/ http://www.sharedesk.net/ Maybe advertise at online startup/cofounder/incubator networks.
Patrick Gannon
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Patrick Gannon Entrepreneur
Senior Software Engineer at Bizo
My friend's law firm is looking to lease some (shared) office space in SF. Is your co-working space appropriate for a law firm? If, so, PM me with details... Thanks

Kate Hiscox
2
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Kate Hiscox Entrepreneur • Advisor
Boss at Venzee
Hi Perry,

I would do things like sponsor Meetup groups that pertain to startups, tech, artists, writers, lawyers, accountants and all the other folks that use shared space. I have a friend with a similar operation and they also found that opening their space up for events attracted attention. They also have a 'class room' that is rented constantly and again gets the word out.

Good luck!
Josh Bohls
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Josh Bohls Entrepreneur
Founder at Inkscreen
Why not throw up a website that appears impartial which compares SOMA coworking sites? Usually the SEO on those sites is really strong. Second idea, make friends with all the accelerators in the area. Third idea, join a coworking space cooperative to cross pollinate travelers and provide a higher level of service to your members.
Carlie Urell
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0
Carlie Urell Entrepreneur
Director of Client Relations at Zen Windows
Chambers of commerce Facebook entrepreneur groups Sent from my iPhone
John Vasellina
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0
John Vasellina Entrepreneur
Learning & Development and Technology Leader
Hi Perry,

I'm an entrepreneur on nights and weekends, and am also employed by a small company. The company I'm working for literally just rented an office in SOMA (San Francisco, CA) yesterday at a Co-Working space. I had been looking at hotdesks at these types of co-working spaces for myself as an entrepreneur for several months, and spent the last few weeks searching for private offices for my day job. I found the following channels to be most helpful, effective, etc:

  • Online "Office Space" Marketplaces - This was really helpful when operating as an individual entrepreneur looking to "try before I buy", as well as in my role as an employee looking to find a company office quickly. The most memorable sites I used were: https://desksnear.me and https://liquidspace.com.
  • Facebook/LinkedIn Ads: As I recall, certain large name co-working spaces caught my attention on these platforms.
  • Conference Booth - I connected with the sales person/community manager of the co-working company that we actually went with at their booth at a conference I attended titled "OfficeOptional" this past Tuesday. This may have just been coincidence, but it was indeed nice to be able to speak with a real person.
  • Word of Mouth - We toured a couple of places simply because I had friends that rent space at the location. In general, this group of places did not show up in other places.
  • Search Engine/Craigslist- I searched google and craigslist, but found them the least useful in this instance unless I knew the name of the space I was trying to find first. Between the two platforms, I found google to be more helpful in this instance.

I hope this helps and good luck with your endeavor!

John
Jarred Hardman
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0
Jarred Hardman Entrepreneur
Founder - Crowd & Co
Try getting a link on this site:


http://blog.thefetch.com/coworking-spaces/coworking-in-san-francisco-bay-area/


Mark Neild
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0
Mark Neild Advisor
Empowering quietly creative people to prosper through innovative yet authentic and engaging business models
Hi Perry
We are looking to do the same thing in Reading UK. We got most interest from a meetup , but will be marketing via local voluntary action groups - do not forget social startups. - plus the local colleges.
Jonathan Le
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0
Jonathan Le Entrepreneur
Senior System Engineer
Hi Perry,

All of the coworking spaces I've worked at had a lot of luck getting their name out there by hosting hackathons and/or large meetups. Depending on the size of your space, try hosting the nexthttp://swbay.startupweekend.org/ or something of the sort.
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