Big News: FounderDating is joining OneVest to build the largest community for entrepreneurs. Details here
Latest Notifications
You have no recent recommendations.
Name
Title
 
MiniBio
FOLLOW
Title
 Followers
FOLLOW TOPIC

Question goes here

1,300 Followers

  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur

How much does visual design matter for your startup's success?

I would love to hear your thoughts how the role of visual design is carried out in early stage startups.

21 Replies

Caleb Garling
6
0
Caleb Garling Entrepreneur
Writer
For pitching investors with a prototype -- a decent amount but not dealbreaking. For onboarding initial users -- infinity :)
Graeham Ford-Feliz
1
1
Graeham Ford-Feliz Entrepreneur
CEO at Emergent Coast
How do you define "early stage"?

I've been following Steve Blank's advice and stayed "lo-fi" in the MVP stage while iterating and have been flipping into a "hi-fi" version since getting traction on strictly functionality.

The UI is the first impression of your product, it is very important.
Frederic Moreau
2
1
Frederic Moreau Advisor
Agile Business Transformer
It's a matter of respect to your audience. It has to look good enough so that people don't want to through your prototype back to your face :)
John Riselvato
2
0
John Riselvato Entrepreneur
Software Development Project Manager
Extremely important. In the initial stages no so much, getting the rough idea and pitching it to investors usually looks subpar. But a huge part of selling your product will be the first look the product has. If the product doesn't look professional or brilliant to the end-user/client then you're in trouble.

Remember in your youth being told first impressions are important? Well it's more so on a product you bring to the public.
Roshan Diwakar
9
0
Roshan Diwakar Entrepreneur
CTO and Principal Consultant at Xtreme Automation Corp
Actually it depends on the service/produce you are offering.

If you have a compelling product/service, users will not only put up with bad UI but fight through it. Think of file sharing sites, conspiracy sites, porn sites, illegal sites. They generate users/cash flow that many can only dream off.

OTOH, if you don't have compelling content that makes the user go back every day, no amount of aesthetic Visual Design will make them come back. Our brain is wired to adjust to bad sites and good sites. So, ultimately it is the product.

Of course, all things equal (which means you have competition), then Visual Design wins. And here I'm separating Visual Design with Ease of Use.



Matt Rowe
8
0
Matt Rowe Entrepreneur • Advisor
Founder / CTO at Pickwick & Weller
Things have changed significantly over the past few years. In 2010, early adopters were much more forgiving of ugly/barebones UX. In 2014, everyone expects beautiful design on every page.

This presents a difficult problem for founders, since design & implementation of a beautiful UI can significantly impact launch/release schedules. For smaller projects (like landing pages), pixel-perfect representation of a complicated design can sometimes double or triple the amount of dev time spent.

Executive summary: yes, it has to be beautiful. And, yes, you still have to ship it quickly.
Minda Aguhob, M.Ed.
0
0
Minda Aguhob, M.Ed. Entrepreneur
Founder & CEO of Peakfoqus
Roshan makes a great point, bringing up file sharing sites, porn sites, etc. Visual design is only part of the toolbox to get your audience - whether investors, or customers - to get to INSTANT GRATIFICATION.
Use your tools wisely, strategically -- HOT comes in all shapes, sizes and packages. You must know who you are appealing to, and what your particular audience at a particular time and event want.
Dimitry Kudryavtsev
1
0
Dimitry Kudryavtsev Entrepreneur
VP of Engineering at Cortex (meetcortex.com)
I agree with Caleb. When your developing a consumer-web product then it matters a great deal, people have high expectation in terms of UI/UX and won't wast their time figuring out how your app works. Make it simple, make it easy, make it beautiful. For B2B software, it matters less, but that's changing quick. If you can develop a B2B product that has UI/UX of a consumer product you will have a big edge over competition. I am seeing more and more startups in the B2B space that are using cutting edge UI/UX tools, like D3.js, and architecting software with responsive design in mind.

Some tools that you might want to look at;
D3.js
Bootstrap (or other UI frameworks)
Angularjs (if your looking to build SPA (single-page apps), rich-apps)
Phonegap (more of a framework for mobile development)
Alex Littlewood
2
0
Alex Littlewood Entrepreneur • Advisor
Founder & CEO at Motoroso
How much does a womans appearance matter to your initial attraction to her?
How much does a car's design affect your feeling about it?
How much does the design of an ecommerce site affect your comfort level that it's a serious business, and you feel comfortable with giving it your PII and money?


Caleb Garling
1
1
Caleb Garling Entrepreneur
Writer
I disagree that things *have* to beautiful. I think they just have to be very very clear. Those are often one in the same but a user's first question, whether they know it or not, when the land on a new page is "What the hell's going on here?" If that answer isn't clear within about 0.9 seconds, *CLOSE TAB*. Google search, Instagram, Reddit, WhatsApp -- all were crystal clear about what was going on without being beautiful.
Join FounderDating to participate in the discussion
Nothing gets posted to LinkedIn and your information will not be shared.

Just a few more details please.

DO: Start a discussion, share a resource, or ask a question related to entrepreneurship.
DON'T: Post about prohibited topics such as recruiting, cofounder wanted, check out my product
or feedback on the FD site (you can send this to us directly info@founderdating.com).
See the Community Code of Conduct for more details.

Title

Give your question or discussion topic a great title, make it catchy and succinct.

Details

Make sure what you're about to say is specific and relevant - you'll get better responses.

Topics

Tag your discussion so you get more relevant responses.

Question goes here

1,300 Followers

  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
Know someone who should answer this question? Enter their email below
Stay current and follow these discussion topics?