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The PR Launch Checklist

What's the best way to get publicity for a startup's launch? The basics:
  • Pitch email for journalists
  • Press release
  • Third party validators
  • Visual materials
  • Target list of journalists
Would love to know what's missing from the list and any experiences people have had with PR for a launch!

Peter Kazanjy (TalentBin) goes more in-depth about startup PR: http://founderdating.com/pitching-practice-a-public-relations-launch-checklist-for-early-stage-startup-founders/

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Thomas Knoll
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Thomas Knoll Entrepreneur • Advisor
Executive Advisor & Business Coach. I help entrepreneurs survive and thrive at building their teams and businesses.
Nice list Neha, thank you!

I am also a fan of the process at http://pressfriendly.com
Julia Sokolova
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Julia Sokolova Entrepreneur
Head of Marketing Magic at BizX
I loved this article from Amy Westervelt (tips on how to pitch) https://www.beaconreader.com/amy-westervelt/how-the-media-works-pitch-bitch
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