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How to solve chicken and egg problem and launch your product successfully?

I have been working on an idea for a while now and I know that there is a chicken and egg problem in its business model. A few people advised me that first I need to grow a user base but for that you need a product for developing which you would need capital, that's obvious. So, it is easy to say that you should forget the idea. But I kept working on it and after a while a I learned about the lean trend; only develop things that matter with angel money and launch. Well, that sounded reasonable. I tried the lean methodology and the first attempt failed. Well, being the stubborn that I am I refused to quit. The first attempt failed because of many reasons. One of the main reasons that stands out is moderate UX/UI. This time around I am investing a lot in UX and UI. I believe that the only solution to chicken and egg problem is not huge capital, there should be other ways too. Please share your experience here if you think perfecting UX and UI and nailing the features for the same would help. BTW, I am actively looking for UX/UI cofounders, advisors, business developer, and marketing.

16 Replies

Ray R Hernandez
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Ray R Hernandez Entrepreneur
Product and Marketing Leader-Mobile Technology and Software
this is a very good question, without knowing details of your product (consumer product, B2B product), the UI and UX have a huge role in the products success. Something to also consider is that UI is part of UX, but not all of UX. things like support, FAQs, and other small things play a role in the broader User Experience.

I would start by listing out the core features you want to perfect using UX/UI, identifying the top 3-5. Launch those 3-5 and watch for feedback. Then proceed to the rest of the list, knowing when you get feedback that could either be a new feature or one to move up the priority list.

Bottom line, UI is critical these days where users are spoiled by the amazing UI of mobile apps.
Duane Nickull
1
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Duane Nickull Entrepreneur • Advisor
Chief Marketing Officer, Co-Founder at Cheddar Labs
The person you need is one with a title of "evangelist", a spreader of the good word of your business and an ambassador. A good evangelist will create a rapid paced viral adoption of your platform. I used to do this position at Adobe and even with such large companies, evangelists were essential to move goalposts.
John Sechrest
2
0
John Sechrest Entrepreneur • Advisor
Mentor at Startup Mentor
There are many ways to drive a user base before you have a product. For example, my favorite rant on this topic is based on a content strategy. How to do filter your audience to know who cares about the problems that you care about? With a combination of blogs, websites, twitter, G+, linkedin, you should be able to gather thousands of people. If you can not gather thousands of people who care about the problem you are solving...... Then why are you building the product?
Khalil Laghari
1
0
Khalil Laghari Entrepreneur
Project Research Position
I agree with you, product gets more user acceptance if it follows proper UX design, testing, analytic and digital marketing process. Sometimes, product is not a salable or marketable commodity or idea, but using UX research, one can learn pain-points and can transform a failing product into a successful one.

PS: I would like to discuss with you on the possibility of join project. I have been doing UX R&D for last six years. Let's catch up and discuss more on this.
Ali Loghmani
0
0
Ali Loghmani Entrepreneur
Use AI to increase productivity
Well said Ray. I believe we are on the same wavelength. That is pretty much what I am doing. BTW, our product is a consumer product. We are trying to assemble a few services that already exist and create a bundle for consumers. This may defy the concept of lean on a level. But, knowing that surrogate business models are already making money validates rationality of the idea.

Ali Loghmani
0
0
Ali Loghmani Entrepreneur
Use AI to increase productivity
I cannot agree more with you Duane, are you interested to learn more about what we are working on?
Ben Sweat
2
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Ben Sweat Entrepreneur
Director, Product at Idealab
Here's a recent post that might help: http://andrewchen.co/2014/03/27/how-to-solve-the-cold-start-problem-for-social-products/
0
0
X
Entrepreneur
While I agree good UI is critical for a startup, if you are solving a big enough problem, your how pretty your visual elements look does not matter that much in the beginning. You can start with a ready made template instead of hiring a designer.

User experience on the other hand has more to do with what your product is and how and how you are solving the problem. This in my opinion should be tied with customer development and should consists of mostly wireframes and Keynotopia likeprototypes. How much your product makes sense to the potential users, how the screen flow is like, how easy is it for the user to get value our of the product is where most of your energy should go.

Better said than done but the point is it is costly to iterative your product in code space or design space and cheap to do so in a wireframe space.
Michael Brill
0
0
Michael Brill Entrepreneur
Technology startup exec focused on AI-driven products
Can you clarify? I think people are answering different questions.
Monica Borrell
2
0
Monica Borrell Entrepreneur
CEO and Founder at Cardsmith
personally, I think lean is useful in clarifying the problem. I think if you are innovating it isn't always so useful in defining the solution. I agree with others here that finding people who are interested in solving the problem and bringing some of those into your fold as customer evangelists is the way to show growth potential, perhaps even before you have a working product.

Thanks for this post because this reminds me that I need to fire a couple of my customer evangelists who don't fully share the passion for solving the (same) problem I'm working to solve.
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