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Evidence based drip campaign for user uptake?

We are trying to maximize user uptake of a smartphone application sent out by an employer to its employees. Does anyone know of any real evidence about ideal frequency/timing/mediums? Thanks!

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Luis De Avila
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Luis De Avila Entrepreneur
Owner/Fullstack Architect at IdeaNerd LLC
Make it required? They are employees after all.
Ron Davis
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Ron Davis Entrepreneur
Founder, CEO: Tenacity
Thanks Luis--but it would undermine the effectiveness of the product.
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