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How to boost a crowd funding campaign during the mid-campaign slump

Hello everyone -

I launched a crowd funding campaign 2 weeks ago. Check it out here: http://igg.me/at/cognitea/x/5403160

We hit the goal in 9 hours and yesterday we passed $10,000. I would like to hear how other people have helped boost the mid-campaign slump.

Specifically:

- What techniques worked best for you at getting quick PR/ blog coverage?
- Are there any specific sites or people you know who I should target?
- Have you found any interesting perk additions to drive last minute pledges?

Any thing else / comments on the page overall would be helpful as well.

Thank you in advance!


3 Replies

Candice Hughes
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Candice Hughes Entrepreneur • Advisor
CEO & Founder Hughes BioPharma, AdapTac Games, Digital & Mobile Health, Biotech, Technology Scout
Good thread! I am just about to launch a crowdfunding campaign (planned on Kickstarter). I haven't gotten to a mid-campaign slump yet, but pre-launch, I have been networking with media people in my field (gaming), networking with influencers, as well as raising awareness in potential pledgers of the upcoming campaign. From our point of view, we are building a community around our product, not just asking for pledges. We have spent around 4 months working hard on building this awareness and community, including attending an annual conference attended by our intended community members.
Devon Read
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Devon Read Entrepreneur
Founder & CEO of Blockchain Technology Group
Congratulations on getting funded Alex, kudos!
Candice Hughes
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Candice Hughes Entrepreneur • Advisor
CEO & Founder Hughes BioPharma, AdapTac Games, Digital & Mobile Health, Biotech, Technology Scout

Alex,

Started my campaign on Indiegogo Friday (http://igg.me/at/indiegogo). What did you do to spur the increase in traffic?

So far to drive traffic, we've issued a press release, contacted a number of media people specific to our area (educational games and ADHD), contacted family and friends requesting them to spread the work and/or donate, and will have an ad appearing on the largest web site for our target market today. We have an ambitious goal as we need $45,000 to complete our game.

I noticed right after I launched I began to receive a lot of messages from people trying to sell me PR and marketing services. Did you use any of these services?

What are the top 3 things you did that resulted in the success of your campaign?

Thanks for the advice!

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